The Process

Below is the process that GraFitz  goes by and does day in day out for our clients. This is a great resource to see
what is suitable to the needs and future goals and objectives of your company.


1) Logo & Corporate Identity
A Logo is a must-have. Your logo makes a company impression for you when you are not present. This is the starting
point to your identity and how people perceive your business. Your logo will become your corporate identity, as it  
relays what exactly your business
does and the expected future of your business. A business without a logo is a business without a method or a way
to reach out to the market and therefore without a method of reaching the end customer.

2) Branding Concepts
Branding concepts can be your most powerful asset. Your branding concept personifies what you want your business
and products to be. It should be distinctive, enduring, and belong only to you. There are several components to a
brand: logo, product design, company or
product name, packaging, and the marketing media you decide to use.

3) Design and Print your Stationery
Every business needs business cards, letterhead, mailing envelopes, invoices, etc. These basic tools are absolutely
necessary, and are used in a daily business.

4) Acquire Quality Resources
Investing in good photography and copyright is a good way to begin before going into heavy advertising. Good
imaging (photography) equals your good image. Many times you can do text advertisement yourself, but when it
involves photography we recommend hiring someone skilled to help you. This is very important if your business sells
products which customers need to visualize.

5) Design and Print your Marketing Pieces
This could be any of the following:

  • Business Cards
  • Catalogs
  • Menus
  • Brochures
  • Presentation Kits
  • Flyers
  • Posters
  • Mailers

6) Website Design and Development
In this technical age, having a website is very important to any business -- just as important as  having an actual
business card.

A website always works for you; it never needs to rest, is open 24 hours, and clearly communicates what your
company is or what it sells. It's your salesman, cashier, your virtual retail store, and many other things. Some
businesses cannot survive without  a website; others may be able to go without one but will flourish with one.   
Websites in many cases increase sales and expand your client base.

7) Choosing Website Features
Great websites, like catalogs, are a lot of work; hours of design and planning go into them. Depending on features
and functionality, they can become costly. In a lot of ways, investing in a website is like buying a car; price is based
on the quality and features of the vehicle.  In other words, you get what you pay for. The more features and the
more quality time spent designing it,  the more it can cost. In order to represent your business in a professional
manner and to do business in the best possible way, you have to continually update your website to and be aware
of how customers and clients access your site.

It's good to know what your website needs and what it will do for you and your customers. For example, your
website can feature some of the following:

customized web page design, Flash animations, database access, shopping cart, merchant account to accept credit
card payments, map, ftp, forums, contact info, photo gallery, video, audio, etc.
Print, Web, Illustration, Identity - Done Well.
GraFitz Group can do:
creative advertising
graphic design
logo design
layout design
trifold brochure design
business marketing
website design
corporate outsourcing
small business design
email newsletter design
concept design
outdoor advertising
marketing services
business advertising
advertising campaigns
small business advertising
full service ad agency
advertising on tv
advertise websites
magazine advertising
direct marketing campaigns
poster design
annual report design
graphic and web design
graphic design consulting
graphic art design
internet marketing
radio advertising
marketing
newspaper advertising
media planning buying
print advertising
advertisements
brochure design
website hosting
flyer design
direct mail campaigns
pocket folder design
production design
marketing branding
brand identity
business card design
graphic design quotes
corporate identity
package design
business logo design
web design
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