Michael R. Spindel, M.D.

Dr. Michael R. Spindel, M.D. has expertise in all areas of cosmetic, plastic & reconstructive surgery, and are well-versed in the latest technological advances. Quality and safety are the main concerns at Dr. Michael R. Spindel, M.D. office. Dr. Spindel has a successful track record for precision, caring cosmetic surgery for the last 20 years. That reputation is what draws patients to us, not only from the Tri-State, but people travel from other states for Dr. Spindel’s reliable surgical care. Come in for a free private cosmetic consultation where we get a thorough understanding of the unique needs of each patient. You’ll always receive the utmost care and compassion, and we will make sure that you will have no questions that go unanswered.

Case Study

The Task

When Michael R. Spindel, MD, was referred to us by an existing client, he was seeking a new business card to represent his cosmetic, plastic, and reconstructive surgery practice. As one of the finest and most reputable cosmetic surgeons in the Huntington WV and Tri-State area, Dr. Spindel wanted his print collateral to effectively represent that level of quality. For effective print collateral, GraFitz Group Network is the quality Tri-State agency for the job.

The Opportunity

When the GraFitz Group Network team met with Dr. Spindel to discuss business card design, we discovered that Dr. Spindel’s practice did not already have an existing logo or brand. An up-to-date logo and consistent brand would be necessary for reflecting the level of quality professionalism displayed at Michael R. Spindel MD Cosmetic, Plastic, Reconstructive Surgery practice. Being a leader in their field, we at GraFitz Group Network believe that everything about the practice’s brand and corporate collateral should reflect that same high quality.  

Our team began working with Dr. Spindel to develop a fresh brand for his practice and give it a clean, professional look across all media. This would apply not only to business cards, but any print material distributed by the practice, such as appointments cards. Our action plan also included reinforcing the new brand and making the practice more accessible to clients and potential patients with a top-of-the-line, search engine optimized website, as well as signage for Dr. Spindel’s office location.

Our Strategy

Michael R. Spindel MD agreed to a complete brand design, consistent marketing strategy across print, digital, and social platforms. GraFitz Group Network undertook to develop a sleek new logo and branding style for Michael R. Spindel MD Cosmetic, Plastic, Reconstructive Surgery, while remaining true to the practice’s high standards and integrity in the medical industry.

Our Objectives

  • Develop company logo and create a consistent brand
  • Reinforce the new brand through various corporate print collateral items
  • A medical practice website launch to reinforce new branding, expound on all aspects of the practice’s services and credentials, and create consistency between the printed practice collateral and the practice website
  • Optimize practice website to spread the word about Michael R. Spindel MD Cosmetic, Plastic, Reconstructive

The Research

The first step to any marketing strategy is to understand our client and the industry in which they operate. The team at GraFitz Group Network immediately set to work researching the medical and cosmetic surgery industry. We gathered information on Dr. Spindel’s practice, credentials, and medical reputation, as well as researching the extensive services provided at his practice. This meant pouring over information, conducting a competitive analysis, opportunities for practice growth, and the best presentation possibilities for this industry.

The Process

The creative team at GraFitz Group Network first undertook to develop Michael R. Spindel Cosmetic, Plastic, Reconstructive Surgery logo and brand. We created an aesthetic that honored the values of the surgical practice, but enhanced it with sleek, bold, versatile design. A use of fine-lined fonts and fresh blues and greens gave the brand a positive, clean-cut look, reflecting the professional qualities and attitudes of the practice.  

Michael R. Spindel MD Cosmetic, Plastic, Reconstructive Surgery is a medical practice at the top of their field, and we believe that their corporate collateral should be as well. Using fresh blue and green color schemes, crisp organic shapes, and top-of-the-line interfaces, the Michael R. Spindel MD website quickly became a web presence worth taking notice of in the cosmetic surgery industry. The team at GraFitz Group Network began utilizing our extensive SEO and Key Word Ranking services to ensure that Dr. Spindel’s patients and potential patients would have no problems searching them out on the web.

Once we had established a web presence for Michael R Spindel MD Cosmetic, Plastic, Reconstructive Surgery, which would be an extensive information source for their patients, we began branching that information out into other collateral. From business cards, to appointment cards, to window displays and signage for the practice location, GraFitz Group Network was exploring a variety of avenues to expound upon Michael R. Spindel MD, and why his practice is the best in the Tri-State at what they do.

What We Did

Logo Design

Michael R. Spindel MD needed a fresh practice logo and brand that would visually represent the quality of the practice. The creative team at GraFitz Group Network developed a unique, high-quality, eye-pleasing brand that would readily stand out in the industry. Our designers developed this unique logo while using creative elements that could readily be translated from digital, to print, to any of the practice’s collateral needs. Everything about this brand needed to read “top-of-the line”; “best-of-the-best”.

Website

Michael R. Spindel MD Cosmetic, Plastic, Reconstructive Surgery got a cutting-edge, top-of-the-line look with their website launch from GraFitz Group Network. This website features in-depth information on services Michael R. Spindel MD provides, from plastic surgery, to laser treatments, to reconstructive surgery, and more. We implemented testimonials, before and after images, videos, consultation forms, and patient resources, giving potential patients the opportunity to explore the high quality medical care Dr. Spindel provides. The web designers at GraFitz Group Network also incorporated a mobile responsive design, so that drmichaelspindel.com is fully functional on tablets, phones and mobile devices, as well as desktop computers and laptops. 

SEO & Key Word Ranking

The SEO experts at GraFitz Group Network worked hard to ensure that Michael R. Spindel MD Cosmetic, Plastic, Reconstructive Surgery would be readily accessible to their patients and potential patients. Everything from content, page titles, tags, and keywords is incorporated into making sure that our websites appear in a first page google search listing across the country.

Print Design

The main goal of the GraFitz Group Network team as they worked on creating memorable print design was to establish and reinforce a consistent look for the new Michael R. Spindel MD brand. It was essential that all print collateral, marketing materials, and presentation materials have a cohesive style in all media. This included business cards, appointments cards, signage, and window displays.

The Conclusion

The team at GraFitz Group Network was given a project by a client, and managed to take that project to the next level. At GraFitz Group Network, we care about the growth of your business; it’s our favorite part of our job. When we see opportunities to help our clients grow and expand their business, we’re always ready to tackle the challenge.

For Michael R. Spindel MD Cosmetic, Plastic, Reconstructive Surgery, this meant a branding design from the group up to carry through all forms of media. GraFitz Group Network has assisted in making Michael R. Spindel MD  more accessible to potential patients, more able to keep patients informed about all that the practice has to offer, and has ultimately provided avenues for Michael R. Spindel MD Cosmetic, Plastic, Reconstructive Surgery to shine as the high quality cosmetic, plastic, and reconstructive surgical practice they are. Our goal at GraFitz Group Network is to help your business show off everything you do, and let the world know you’re out there. Our team will take up any challenge to help your business make that happen.   

Check Out Our Other Great Case Studies

GraFitz Group Network is a Tri-State leader in the advertising and marketing services of web design, web development, search engine optimization, commercial printing, audio/video production, graphic design, Internet marketing, and more. 

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  • Phone:  (304) 581-4689

  • Office:

    5315 Cherry Lawn Road
    Huntington, WV 25705

  • Mailing:

    PO Box 71
    Huntington, WV 25706

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