Abbott Home Care

Abbott Home Care, Inc. is a home health agency staffed by qualified and caring nurses, therapists, and home health aides. We provide non-discriminatory skilled care, health education, and disease management in a home setting.

Abbott Home Care, Inc. Case Study

The Task

Abbott Home Care, Inc. sought out the experts at GraFitz Group Network in order to redesign their company website with an updated look and a consistent brand. Abbott Home Care is a home health agency staffed by qualified and caring nurses, therapists, and home health aides, providing non-discriminatory skilled care, health education, and disease management in a home setting. Abbott Home Care’s existing website lacked the consistency and high quality appearance it needed in order to accurately reflect Abbott Home Care’s quality standards and services.

The Opportunity

When the GraFitz Group Network team went to discuss the website redesign with the owners of Abbott Home Care, one essential item we wanted for them was a solid company logo.  A consistent and up-to-date brand would be necessary for an undertaking like a consistent, top-of-the-line website, and the company’s website needed to reflect the same information and aesthetic across all of their print and digital media.

Our team began working with Abbott Home Care to relaunch their existing website and transform it into a compact and functional information source for their clients. The first step would be to develop a unique company logo and identity to give Abbott Home Care a clean, professional look across all media.

Our Strategy

Abbott Home Care agreed to a totally new brand design with a new, consistent marketing strategy across print and digital platforms. GraFitz Group Network undertook to develop a fresh new logo and branding style for Abbott Home Care, while remaining true to the aesthetic of the industry, and reflecting their core values.

Our Objectives

  • Create company logo and develop a consistent brand
  • Reinforce the new brand through various corporate print collateral items and website
  • Expound on who Abbott Home Care is and what they do
  • A company website total reconstruction to reinforce new branding, expound on all aspects of the company’s services, and create consistency between the printed company collateral and the company website
  • Optimize company website and utilize social media platforms to spread the word about Abbott Home Care, Inc.

The Research

The first step to any marketing strategy is to understand our client and the industry in which they operate. The team at GraFitz Group Network immediately set to work researching the home health care industry. We gathered information on all services Abbott Home Care provided, as well as researching their place in the industry and impact of their excellent reputation. This meant pouring over information, conducting a competitive analysis, opportunities for company growth, and the best presentation possibilities for this industry.

The Process

The creative team at GraFitz Group Network first undertook to create Abbott Home Care’s logo and brand. We created a look that honored the company’s values and the aesthetic of the industry, but enhanced it with sleek, bold, versatile design. We provided a number of variations of the logo to the company staff, and once a selection was made, we set to work.

“Caring and qualified” was the look we were seeking for Abbott Home Care. They are a home health care company at the top of their field, and we believe that their corporate collateral should be as well. Using soothing blue color schemes, combined with strong angles, and top-of-the-line interfaces, the Abbott Home Care website quickly became a web presence worth taking notice of in the industry. The team at GraFitz Group Network began utilizing our extensive SEO and Key Word Ranking services to ensure that Abbott Home Care’s clients and potential clients would have no problems searching them out on the web.

Once we had established a web presence for Abbott Home Care, which would be an extensive information source for their clients, we began branching that information out into other collateral. From company business cards, to rack cards, pocket presentation folders, and tradeshow banners, GraFitz Group Network was exploring a variety of avenues to expound upon Abbott Home Care, who they are, and what they do.

What We Did

Logo Design

Abbott Home Care needed a fresh and clean new logo that would accurately reflect their quality and services. The creative team at GraFitz Group Network utilized a combination of soothing colors and clean, geometric lines to develop Abbott Home Care’s logo into an up-to-date representation that would readily stand out in the industry. Our designers developed this unique logo while using creative elements that could readily be translated from digital, to print, to embroidery for apparel.


Abbott Home Care got a fresh, top-of-the-line look with their website relaunch from GraFitz Group Network. This revamp features in-depth information on services Abbott Home Care provides, therapists, company specialties, and experts available through Abbott Home Care. We also provided necessary forms such as the online referral program and employment opportunities. The web designers at GraFitz Group Network also incorporated a mobile responsive design, so that is fully functional on tablets, phones and mobile devices, as well as desktop computers and laptops. 

SEO & Key Word Ranking

The SEO experts at GraFitz Group Network worked hard to ensure that Abbott Home Care would be readily accessible to their clients and potential clients. Everything from content, page titles, tags, and keywords is incorporated into making sure that our websites appear in a first page google search listing across the country.

Print Design

The main goal of the GraFitz Group Network team as they worked on creating memorable print design was to establish and reinforce a consistent look for the new Abbott Home Care, Inc. brand. It was essential that all print collateral, marketing materials, and presentation materials have a cohesive style in all media. This included concise elements such as business cards, to more in depth elements such as rack cards and pocket presentation folders. We even developed trade show banners detailing Abbott Home Care’s services for their next trade show event.

The Conclusion

The team at GraFitz Group Network was given a project by a client, and managed to take that project to the next level. At GraFitz Group Network, we care about the growth of your business; it’s our favorite part of our job. When we see opportunities to help our clients grow and expand their business, we’re always ready to tackle the challenge.

For Abbott Home Care, Inc., this meant a new branding development to carry through all forms of media. GraFitz Group Network has assisted in making Abbott Home Care more accessible to potential clients, more able to keep clients informed about who they are and what they do, and has ultimately provided avenues for Abbott Home Care to shine as the high quality home health care company they are. Our goal at GraFitz Group Network is to help your business show off everything you do, and let the world know you’re out there. Our team will take up any challenge to help your business make that happen.

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  • Location:
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GraFitz Group Network is a Tri-State leader in the advertising and marketing services of web design, web development, search engine optimization, commercial printing, audio/video production, graphic design, Internet marketing, and more. 

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