Why Retargeting Matters
Retargeting with GraFitz Group Network helps bring back to your site visitors who didn’t act on their first visit. 98% of shoppers do not convert on their first visit! Retargeting helps shoppers find their way back to your site when they’re ready to take action.
Investing in retargeting helps direct visitors to your site, so you’re not depending on blind luck!
Retargeting is a great way to reach people seeking similar content, and providing them with a path to your site as they search online.
Reasons for Retargeting
- Frequency—Repeatedly viewing your targeted advertisements helps provide recognition and trust for your brand. The more users encounter your brand in media, the more likely they will make return visits to your site.
- Data Feedback—The things you know about your current site visitor will help you gather what you need to find new visitors. People with similar interests are relevant targets for advertisers.
- Audience Segmentation—Relevant ads are better ads. Understanding the interests of your clientele and site visitors will help you generate ads relevant to those users. Relevant ads mean better responses.
- Conversions—Retargeting helps keep your message in front of potential buyers, which will help convert visitors to buyers!
Retargeting is a valuable investment in your business. Every day investments keep visitors and potential buyers thinking of your business, so when they are ready to buy, they turn to you. People who are considering a product or service will remember your business as the result of repeated exposure. Invest in your business by investing in a retargeting strategy.