Great American Floors

ARE YOU LOOKING TO REPLACE YOUR, CARPET, HARDWOOD, TILE, OR VINYL FLOORING?

Great American Floors has been proudly serving the region for over 20 years. Come see our large selection of hardwood flooring, carpet, vinyl, tile, and stone flooring. You can build your perfect kitchen with our stock of cabinets and countertops. Or ask us about our new bath & shower options. Bottom line, we’re here to make your home picture perfect.

Case Study

The Task

The experts at GraFitz Group Network were the team that Great American Floors in Ashland, KY needed for their new company website.

Great American Floors offers Ashland KY, Huntington WV, Ironton OH, and the surrounding Tri-State areas the finest in products, including hardwood flooring, carpet, vinyl, tile, stone flooring, kitchen cabinets, showers, vanities, and bathtubs, from the biggest brands around, including – US Marble, Shaw, Karndean, Walnut Ridge Cabinetry, Johnson Hardwood, Armstrong, and much more.

The only problem was: Great American Floors had a minimal web presence, and that meant a whole section of online marketing was being overlooked. Great American Floors had a lot to offer, and the team at GraFitz Group Network was determined to make sure the Tri-State knew it.

The Opportunity

Great American Floors is the number one local flooring, kitchen, and bathroom supplier in the Tri-State area. Having over 100,000 square foot of flooring in stock, whether you’re looking to carpet bedrooms or tile your bathroom, Great American Floors will have you covered at the best prices and selections in town.

The team at GraFitz Group Network wanted to create a company website that accurately portrayed Great American Floors’ great merchandise, amazing deals, and their extensive and varied flooring, cabinet, and fixture supply categories and brands. GraFitz Group Network would be responsible for conveying all of this information accurately, practically, and in a way that was aesthetically pleasing.

Our team began working with Great American Floors to build an amazing website that would highlight the amazing home improvement possibilities offered by Great American Floors. 

Our Strategy

Great American Floors agreed to an extensively informative, completely rebuilt website in order to further expand their clientele. GraFitz Group Network undertook to develop a sleek and up-to-date website design for Great American Floors, while remaining true to the company’s original aesthetic, and reflecting their core values.

Our Objectives

  • Reinforce the company brand through consistent and in-depth web design
  • Expound on who Great American Floors is and what they do
  • A company website relaunch to expound on all aspects of the company’s products and brands provided
  • Optimize company website to spread the word about Great American Floors

The Research

The first step to any marketing strategy is to understand our client and the industry in which they operate. The team at GraFitz Group Network immediately set to work researching the flooring, fixture, cabinet, and home improvement industry. We gathered information on all flooring, cabinet, and fixture needs Great American Floors supplied, as well as researching the extensive products they offer and the diverse brands they deal in. This meant pouring over information, conducting a competitive analysis, opportunities for company growth, and the best presentation possibilities for this industry.

The Process

Organized, clean, and user friendly was our goal for the Great American Floors website. Great American Floors offers products covering a huge variety of home and commercial flooring categories, as well as cabinets, bathroom and kitchen fixtures, and offering a high quantity of brands for each of those products. GraFitz Group Network sought to ensure that visitors to the site could readily find exactly what they were looking for—but also for visitors to be aware of just how many options they had. In addition to organizing this mass of information, we sought to create a look that honored the company’s existing aesthetic, but enhanced it with sleek, bold, versatile design.

Great American Floors is a company at the top of their field, and we believe that their website should be as well. Using strong red and blue color schemes, clean lines, and top-of-the-line interfaces, the Great American Floors website quickly became a web presence worth taking notice of in the industry.

Once we had established a strong web presence for Great American Floors, which would be an extensive information source for their customers, the team at GraFitz Group Network began utilizing our extensive SEO and Key Word Ranking services to ensure that Great American Floors’ customers and potential customers would have no problems searching them out on the web.

What We Did

Website

**screenshots of website; computer, tablet, and mobile mockup**

Great American Floors got a clean, top-of-the-line look with their website relaunch from GraFitz Group Network. This website features in-depth information on the flooring, cabinet, fixture, and home improvement needs Great American Floors supplies, products they provide, and brands they carry. We also organized according to project type, product type, and product brand, enabling site visitors to easily find exactly what they needed. We integrated elements such as the company’s Facebook feed, google maps, and free estimate forms to further simplify client and employee interaction. The web designers at GraFitz Group Network also incorporated a mobile responsive design, so that greatamericanfloorsky.com is fully functional on tablets, phones and mobile devices, as well as desktop computers and laptops. 

SEO & Key Word Ranking

**screen shot of greatamericanfloorsky.com listing in google search**

The SEO experts at GraFitz Group Network worked hard to ensure that Great American Floors would be readily accessible to their clients and potential clients. Everything from content, page titles, tags, and keywords is incorporated into making sure that our websites appear in a first page google search listing across the country.

The Conclusion

The team at GraFitz Group Network was given a project by a client, and managed to take that project to the next level. At GraFitz Group Network, we care about the growth of your business; it’s our favorite part of our job. When we see opportunities to help our clients grow and expand their business, we’re always ready to tackle the challenge.

For Great American Floors, this meant a complete website overhaul offering extensive information for customers, and placing them a cut above the crowd in the web world. GraFitz Group Network has assisted in making Great American Floors more accessible to potential clients, more able to keep customers informed about who they are and what they do, and has ultimately provided avenues for Great American Floors to shine as the high quality flooring, cabinet, fixture, and home improvement retailer they are. Our goal at GraFitz Group Network is to help your business show off everything you do, and let the world know you’re out there. Our team will take up any challenge to help your business make that happen. 

Check Out Our Other Great Case Studies

GraFitz Group Network is a Tri-State leader in the advertising and marketing services of web design, web development, search engine optimization, commercial printing, audio/video production, graphic design, Internet marketing, and more. 

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CONTACT US

  • Phone:  (304) 581-4689

  • Office:

    5315 Cherry Lawn Road
    Huntington, WV 25705

  • Mailing:

    PO Box 71
    Huntington, WV 25706

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